IABC Barbados

Do you understand the power of social media?

Are you having trouble bringing it into the communications mix?

Are you unsure of how to sell its strategic value to management?

You are not alone. All across the globe people are signing up for training sessions seeking to grasp this new phenomenon and its implications for the corporate communications function. The challenge for us in the Caribbean is to determine how relevant most of this knowledge is to our business context.

Leveraging Social Media Networks for Business Purposes

To learn more join president of IABC Barbados, Christal P. McIntosh, an avid social media practitioner, as she shares on how to leverage Facebook, Twitter, Del.icio.us, Google Alerts and other social networking tools for business purposes.

Event Info

Venue: Christie Room, Barbados Light & Power Annex, Bay Street, St. Michael

Time & Date: September 10, 2009; 6 – 8 p.m.

Registration Fee: Members – $25; Non-members – $35

Persons are encouraged to contact Richard Thomas, VP Professional Development at 467-6728 to pre-register. Your early response is appreciated as it will aid in the effective catering for this event.

About the Speaker

Christal P. McIntosh is a corporate communications specialist at the Barbados Tourism Authority (BTA) with responsibility for social media management and is the founder and president of the Barbados chapter of the International Association of Business Communicators (IABC Barbados). Christal has specialized training in web 2.0 destination marketing through the European Union and an advanced level certificate in e-commerce and intellectual property from the World Intellectual Property Organization (WIPO).

She also runs her own personal blog on web 2.0 marketing and public relations at www.lyricallava.blogspot.com. She is currently pursuing a Master in Business Administration at the University of Surrey at the Wildey St. Michael campus of the Barbados Institute of Management and Productivity (BIMAP) and is working toward a dissertation on the corporate relevance of social media marketing in the Caribbean.

IABC Barbados is pleased to confirm that Jim has arrived here on the island and is rearing to go for tomorrow’s seminar at the Savannah Hotel.

Our VP Professional Development, Richard Thomas met him at the airport and confirms that Jim reached Barbados safe and sound and is bursting with energy and knowledge to share with us.

For those of you who are doing lunch/ skull session tomorrow and want to submit your questions in advance, please do so at christalpm@gmail.com by midnight tonight!

If you have not yet to submit a completed registration form please email info@prmrinc.net and we may still be able to provide you with your name tag!

As promised, Jim’s book, ‘Why Should the Boss Listen To You?’ will also be on sale through the kind assistance of Book Source Online for the special price of BDS $50 but after tomorrow it will cost BDS $65, so come prepared to grab yours tomorrow.

I already own a copy and it is very practical text that forces you to gradually read and apply the information throughout your career. Well, having said all of this I hope that you are as excited as we are about tomorrow’s conference.

See you then.

–

Christal P. McIntosh
President, IABC Barbados

Thank you for visiting the official website of IABC Barbados, dedicated to providing networking and professional development opportunities for business communicators  based in Barbados.