Archive for August, 2009
IABC Barbados Presents Social Media Workshop
Do you understand the power of social media?
Are you having trouble bringing it into the communications mix?
Are you unsure of how to sell its strategic value to management?
You are not alone. All across the globe people are signing up for training sessions seeking to grasp this new phenomenon and its implications for the corporate communications function. The challenge for us in the Caribbean is to determine how relevant most of this knowledge is to our business context.
Leveraging Social Media Networks for Business Purposes
To learn more join president of IABC Barbados, Christal P. McIntosh, an avid social media practitioner, as she shares on how to leverage Facebook, Twitter, Del.icio.us, Google Alerts and other social networking tools for business purposes.
Event Info
Venue: Christie Room, Barbados Light & Power Annex, Bay Street, St. Michael
Time & Date: September 10, 2009; 6 – 8 p.m.
Registration Fee: Members – $25; Non-members – $35
Persons are encouraged to contact Richard Thomas, VP Professional Development at 467-6728 to pre-register. Your early response is appreciated as it will aid in the effective catering for this event.
About the Speaker
Christal P. McIntosh is a corporate communications specialist at the Barbados Tourism Authority (BTA) with responsibility for social media management and is the founder and president of the Barbados chapter of the International Association of Business Communicators (IABC Barbados). Christal has specialized training in web 2.0 destination marketing through the European Union and an advanced level certificate in e-commerce and intellectual property from the World Intellectual Property Organization (WIPO).
She also runs her own personal blog on web 2.0 marketing and public relations at www.lyricallava.blogspot.com. She is currently pursuing a Master in Business Administration at the University of Surrey at the Wildey St. Michael campus of the Barbados Institute of Management and Productivity (BIMAP) and is working toward a dissertation on the corporate relevance of social media marketing in the Caribbean.
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