Archive for May, 2009
Communication Key to Productivity
For too long in Barbados when people think about public relations they automatically think publicity and promotion, press releases and photo-ops, which is tantamount to low productivity of this critical function.
The International Association of Business Communicators (IABC Barbados) was founded in June 2008 to change the mindset of PR professionals to one that is better aligned with helping senior management to achieve corporate objectives through strategic business communication.
One of the major issues mentioned on the programme was developing effective two-way communication between employees and employers to ensure that employees are more engaged and that the psychological contract or unwritten expectations of trust are well managed.
Continue Reading Add comment May 16, 2009
Lukaszewski to Conduct Seminar in Barbados
James E. Lukaszewski, voted by The Corporate Legal Times as one of the top ‘28 experts to call when all hell breaks loose’, will conduct a one day seminar in Barbados on June 18 at the Savannah Hotel in Hastings entitled, ‘Does the boss listen to you?’
Continue Reading Add comment May 16, 2009
Employees Need New Communication Diet
Thomas told the group that communication professionals have a major role to play in encouraging management to change the menu. “You have to convince your CEO and senior executives that employees can be far more productive and involved in the business if they understand what its strategies and goals are, and what issues it is facing, particularly in the marketplace.”
Continue Reading Add comment May 6, 2009
